The coronavirus pandemic continues to impact the film industry with the closure of several theaters around the world.
However, some films are gaining momentum in theaters that remain open, showing a very positive response at the box office.
So far, “The Croods 2: A New Age” has managed to make $ 35.4 million worldwide in just one week, a very encouraging figure given the current situation.
In the United States alone, the animation raised $ 14.2 million over the extended weekend – the BIGGEST first in the country since theaters reopened after the COVID pandemic.
Taking into account only the three days of a normal weekend, the animation raised $ 9.7 million, surpassing the debut of “TENET” ($ 9.35 million) during the same period.
As a result, financial analyst Tom Lesinski, president of National CineMedia, told Deadline that the industry has all the potential to regain its glory in the coming months.
“Throughout the year, we wondered: will cinemas regain their strength? But the question is not “if”, but “when”. The growing number of “The Croods 2” is a clear indication of this claim. We believe consumers are increasingly willing to come back [aos cinemas] for the next few months.
Lesinski also said that streaming platforms are an effective alternative way to keep audiences’ attention, but theaters continue to be the primary vehicle for promoting films.
“I don’t think the pandemic will have a concrete and lasting effect on people’s behavior in relation to cultural activities. Different studios will test different windows and different access to their productions, like streaming services, but cinema remains the main route for this. I think it’s a matter of time before there’s a release schedule that will get audiences out of the house. “
It’s worth remembering that “ The Croods 2: A New Age ” doesn’t hit national theaters until January 2021.
On Rotten Tomatoes, the Joel Crawford-led sequel opened with 76% positive ratings, based on 47 reviews to date.
Among the main comments, compliments range from the visual effects, the lightness of the plot and the captivating message it conveys.
Check out the top reviews:
“Better than the first: constant visual invention, exceptional detail, excellent voiceover talent, and a moving and touching portrayal of the fundamental bonds between family and community. – Movie Moon.
“It might not be as innovative as the first one, but it’s essentially captivating, if a bit chaotic, fun for the kids, and doesn’t need to be anything else.” – Associated press.
“Gone are the days when calling a movie a hobby seemed like a curse or a low compliment. Today, that seems to be an essential thing. – New York Magazine.
“It’s a weird movie, just for the weird stuff, but it’s also an immersive entertainment experience wherever you watch.” – The film school rejects.
“The film vibrates with visual energy – the plants are a box of Pandora surprises and the hybrid animals are inspired – but this rich eye candy makes the staged lightness even more apparent. – The Straits Times.
“Amid this confusion over a family of prehistoric ‘Flinstones’ imitations lies brilliantly animated magic that speaks of the power of Oneness even when it is forced to separate. Very good for a cartoon, especially during a pandemic. – ABC News.
Check out the trailer:
The new film follows the Croods’ journey in search of a new home. During the adventure, they meet a modern family with completely different customs from theirs, the Bemelhores.
The family, made up of Esperança Bemelhor (Juliana Paes / Leslie Mann), Bem Bemelhor (Rodrigo Lombardi / Peter Dinklage) and his daughter Aurora live in a completely different way from cavemen, with technological innovations and much more security. .
“The Croods 2 – A New Age” is directed by Joel Crawford, whose program includes production design for “Kung Fu Panda 3” and “Trolls”.
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