Global Licensed Merchandise Market: Emerging Trends, Major Key Players The Walt Disney Company and Warner Bros. Consumer Products

According to the report, The global Licensed Merchandise market was valued at USD 104820 million in 2019 and is expected to reach USD 376860 million by the end of 2026, growing at a CAGR of 19.8% during 2021-2026. The primary factors driving market expansion are an increase in demand for natural ingredients and R&D spending on commercial Licensed Merchandise products. Furthermore, government promotion of Licensed Merchandise production boosts the market growth. Nonetheless, untapped markets in developing countries and the simplicity of Licensed Merchandise cultivation due to technological advancements are projected to drive market expansion during the forecast period.



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The latest research report published by Evolve Business Intelligence examines the impacts of numerous market aspects on the global LICENSED MERCHANDISE industry including a look at the current market size and forecasts for key segments and regions, the driving forces behind the market, the probable effects from key trends, how all these will affect the business plan, SWOT analysis of critical sectors for each of the key competitors, customers and more! Providing valuable data about conglomerations that are most likely going to have an impact on this industry is essential to any company who plans to properly invest for next 5 years. These findings supplement our initial quantitative study in order to facilitate any new investments or planning traits against threats in existing sectors through a strategic business plan.


Impact of COVID-19


The on-going COVID-19 pandemic has had a significant impact on the industry. Several financial impacts and disruptions have been felt over a long period of time. Our research has interviewed numerous delegates from this industry, across geographical markets to collect information that is helpful for addressing potential challenges the COVID-19 pandemic may cause going forward.

In terms of COVID 19 impact, the Licensed Merchandise market report also includes the following data points:

  • Impact of COVID-19
  • Government Aids and Policies for Industry Revival
  • Companies Recent Developments to Tackle Negative Impact
  • Opportunity Window & Post COVID Trend


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Key Players

Some of the major Licensed Merchandise players holding highest market share include The Walt Disney Company, Warner Bros. Consumer Products, Adidas and Bioworld. These players use acquisition as a key strategy to gain significant market share to compete with market leaders.


The key players profiled in the report are:

  • The Walt Disney Company
  • Warner Bros. Consumer Products
  • Adidas
  • Bioworld
  • Cartoon Network
  • Mattel
  • Nike
  • Prada
  • Puma
  • Reebok


Segmental Analysis


Market Segment By Product Type with focus on market share, consumption trend, and growth rate of LICENSED MERCHANDISE Market:

  • Apparels
  • Toys
  • Accessories
  • Video Games
  • Home Decoration


Market Segment By Application with focus on market share, consumption trend, and growth rate of LICENSED MERCHANDISE Market:

  • Departmental Stores
  • Specialty Shops
  • Online Stores
  • Others



For more information:

Global Licensed Merchandise Geographic Coverage:

  • North America
    • US
    • Canada


  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe


  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Rest of Asia Pacific



  • Latin America
    • Mexico
    • Brazil
    • Argentina
    • Rest of Latin America


  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • South Africa
    • Rest of MEA


About EvolveBI
Evolve Business Intelligence is a market research, business intelligence, and advisory firm providing innovative solutions to challenging pain points of a business. Our market research reports include data useful to micro, small, medium, and large-scale enterprises. We provide solutions ranging from mere data collection to business advisory.


Evolve Business Intelligence is built on account of technology advancement providing highly accurate data through our in-house AI-modelled data analysis and forecast tool – EvolveBI. This tool tracks real-time data including, quarter performance, annual performance, and recent developments from fortune’s global 2000 companies.


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Evolve Business Intelligence


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