According to the latest report by IMARC Group, titled “Liquid Detergent Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global liquid detergent market reached a value of US$ 29.6 Billion in 2021. Liquid detergent refers to a cleaning product that is generally used for removing oil and dirt from fabrics. It is a liquid washing agent that is usually composed of sodium lauryl ether sulfate (SLES), coconut diathonol amide (CDA) and sodium tripoloyphosphate (STPP). In comparison to powder detergent, it is formulated with surfactants that clean and extract soil while being gentle on the fabric and maintaining bright colors. Besides this, it also dissolves better than bar or powder detergents, even at lower temperatures. Due to the easy product availability via online and offline organized retail channels, there has been a considerable increase in the sales of liquid detergent. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 41.1 Billion by 2027, expanding at a CAGR of 5.75% during 2022-2027.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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- Procter & Gamble
- The Clorox Company
- Church & Dwight
Global Liquid Detergent Market Trends:
The global market is primarily driven by the growing consciousness regarding personal hygiene among individuals. Coupled with the shifting lifestyle preferences and inflating disposable income levels of the masses, this is providing a boost to the demand for liquid detergents. Additionally, numerous leading players are heavily investing in the expansion of their product line, which is impacting the growth of the market. Also, increasing investments in the development of aggressive marketing strategies, celebrity endorsements and innovative packaging solutions are creating a positive market outlook. Along with this, various manufacturers are introducing organic variants of liquid detergents due to the rising awareness regarding the adverse effect of harsh chemicals, which is gaining widespread prominence among consumers. Other factors, including rapid urbanization, various technological advancements in the manufacturing process, and extensive research and development (R&D) activities conducted by key players, are further positively influencing the market growth.
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Key Market Segmentation:
Breakup by Product Type
- Inorganic Liquid Detergent
- Organic Liquid Detergent
Breakup by End-Use
Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Departmental Stores
- Online Stores
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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